Google Stock Split History: All You Need to Know

Google is known to be one of the biggest companies in the world by market capitalization. Google, which sells under its conglomerate Alphabet Corporation, is involved in technology development, from mobile smartphone projects to game consoles.

Google's share has grown by almost 85% in the last 3 years - and it's unlikely that its share will slow down every hour. Adding Google stock into the portfolio is the best way to gain the market, latest technology, and huge hardware exposure in just a single purchase.

Right through this guide below, we will talk about the Google history and how you can add this famous company to your investment portfolio. 

Introduction – Why should you invest in Google?

Google is known to be among the most extensive stocks in the stock market and has become a big brand. This giant technology is now controlling most email inboxes, video sharing sites, search engines, or virtual assistants worldwide.

Google started as a relatively simple garage search engine in 1998 and helped users find relevant results on the web. Since then, the company has evolved into numerous interconnected products and services in different industries. 

The company recently surpassed the $ 1 trillion mark in 2020. Google has often seen great success with different other products such as:

• Chrome

• Docs

• Boards

• Analytics

• Google Ads

• Android OS

  
  

Although Google is generally a relatively diverse technical product, most of its revenue comes from a digital advertising platform called Google Ads (formerly AdWords). A company pays per click to bring visitors to the web. 

These ads you see are at the top of search results pages and even on the sites you visit, such as YouTube. This revenue must continue to grow as more and more markets receive digital channels, especially in the post-pandemic world.

The search engine has an enormous 92% share of the world market, and its Android OS is not too far from mobile smartphones, where Google is easily the standard search engine. YouTube Music and YouTube Premium have around 30 million paid subscribers just recently.

Inside details about Google stock timeline

Google's share has grown steadily since the first public offering (IPO) in August 2004. Nevertheless, the company has a considerable history lasting for decades. 

Let's take a look at some of the most critical moments in the history of Google.

• Creation of data: Google started as a research project in 1996. The search engine was initially known as "BackRub." Its technology used backlinks to determine the overall importance of every single result. Google acquired its first round of venture capital financing in August 1998.

• Incorporation: Google registered www.google.com on September 15, 1997. The company was listed on September 7, 1998, a year later. 

• Goes out in public: Google made itself public on August 14, 2004. During the IPO, Google's founders were offered 19,605,052 stocks at $ 85 a stock. The stocks were then provided through the online auction format. During the end of the IPO, Google received a total market capitalization of around $ 23 billion. 

• Prices of stock 5 years ago: Almost five years later, on August 14, 2009, Google opened its stocks at $ 230.53 per share. It was, later on, closed at the value of $ 229.14 per stock.

• Google stock split: Google stocks have 2 historical stock divisions. The first stock distribution happened on March 27, 2014. The second distribution of the company's stock took place on April 27, 2015.

• Major claims: First central claim from Google happened in October 2006. This year, Google purchased a comprehensive YouTube video sharing platform for $ 1.65 billion. On August 11, 2011, Google came up with the most prominent claim to date, in which they announced that they had gained Motorola Mobility for around $ 12.5 billion.

• Price of stock 10 years ago: Almost 10 years later, on August 14, 2014, Google stocks opened at $ 574.60 per stock. It was then closed at the value of $ 573.08 per stock.

• Current stock price: Google stock trading will be more than $ 2,000 per share by 2021.

What is the highest price in Google history?

By February 16, 2021, the highest price paid for Google was around $ 2,152. Due to the onset of the COVID-19 pandemic, a brief decline was noticed. 

Shares of Google somehow continued to rise even more, and it got fully recovered. Following the price increase, the Google rating factor was the driving factor that led to the rise in value to almost 30,218.26.

Google's revenue is generally higher than estimated. The company is now competing with Amazon for smart home devices and recently launched a cloud gaming platform. 

They also clashed with Apple in the Pixel smartphone arena. It can be lost in battles, but we are only a tiny part of the general.

The lowest historical price in Google

The lowest price paid for Google shares was $ 49.28 per share. This price was reached on September 2, 2004. Like most shares, Google lowered its share price from an IPO of $ 85 per share a few weeks after its initial offering.

The reason is that during an IPO, the goal is to earn as much capital as possible by selling the first shares at the highest possible price. The decline after the IPO had nothing to do with the company's long-term success - and Google's share price recovered shortly after November 2004.

List of best online brokers for the Google stock

To start investing in Google stocks, you have to, first of all, open your account with the broker. A stockbroker is a financial institution authorised to buy and sell stock shares on your side. 

Any broker that provides you access to the NASDAQ exchange will allow you to buy and sell Google stock using its online trading platform.

There are dozens of stockbrokers offering quick, online access to the NASDAQ, New York Stock Exchange, and a few other major exchanges. Some of the important factors that you might want to consider when you choose a broker might include:

• Trading platform: Each broker offers some unique options for the trading platform. If you are new to investing, you might want to choose a broker that focuses on providing an intuitive, easy-to-master trading platform.

• Mobile commerce: If you can invest in just one go, make sure that you choose a broker offering you a mobile app compatible with any device.

• Availability of various assets: Different brokers now offer services to additional investments, such as cryptocurrencies or precious metals, Apart from the stocks and funds. If you want to invest in more than just the Google stock, be sure that your online broker offers all the assets you need.

Outlook of Google stock 

Google shares have generated historically impressive returns each year. In 2020 alone, Google's share had returned 30% of its price during the start of the year. This percentage is higher than the company's overall average annual revenue, around 7% to 14%. 

Expert stock analysts also maintain a strong position in the Google stocks. The current consensus among 42 experts rates Google's share as a "purchase" that has been consistently made since September.

Given the continuing impact of home accommodation orders due to the COVID-19 pandemic and the growth of future 5G networks, it is easy to see why analysts believe that Google is much better prepared for investors.

Google stock: Is it profitable to invest in YouTube?

Some ask if Google can also open books on YouTube. But whether or not YouTube makes money remains a mystery.

Most investors still know Google, although the Internet search engine was reorganised in 2015 into the holding company Alphabet.

Restructuring separates Google's internet advertising business from the so-called moonshots. This includes the autonomous cars and the Verily Life Sciences unit. In 2022, Google transferred the Quantum Computer Technology group as a separate company. 

After a long run, Google stock was dropped from the IBD Leaderboard. The Leaderboard is the IBD's curated list of most leading stocks, which stand on technical and fundamental metrics.

Google stock: Is the revenue of PlayStore falling?

The Android mobile operating system, which was built into devices, was sold worldwide. But the revenue growth from the Play Store remains a clear point.

But a federal judge stated in September 2021 that Apple (AAPL) should allow mobile application developers to expel consumers from payment methods. They issued an order requiring Epic Games to fight in court for a year. Google's policy is also being revised.

Google says its Play Store services will drop 15% from 30% in 2021. This sudden step reduces the revenue. 

The artificial solid intelligence inventory of Google highlights digital advertising, YouTube, Google Cloud Platform, and consumer hardware products. Google stocks are the synthetic intelligence stocks to search for.

At the Google developer conference in mid-May, the company demonstrated how AI could be used on different applications, including Google Workspace, Google Maps, virtual reality, and voice search.

Fundamental analysis of Google stock prices 

Earnings fell from 6% to $ 24.62 per stock in the March quarter. Google even shared a report representing a loss of $ 1.07 billion in the equity investments under which it reduced the earnings by 99 cents a stock.

Gross income also rose 23% to $ 68.01 billion. Analysts predict Google's revenue of $ 25.74 to a revenue share of $ 68.05 billion. Google reports that cloud computing revenue increased 44% to $ 5.82 billion, compared to an estimated $ 5.73 billion.

Meanwhile, YouTube's ad revenue grew 14% to $ 6.87 billion. Analysts also estimate YouTube advertising revenue at $ 7.21 billion. The growth of TikTok ads on social networks was driven entirely by the use of short videos. This puts YouTube upwind.

The company says net income after operating costs was $ 56.02 billion, compared to an estimated $ 56.26 billion. The price of getting traffic - which Google pays to bring traffic to its website - jumped 23% to $ 11.99 billion. That's more than the estimated $ 11.69 billion. An increase in the TAC is a bearish signal.

How can you buy Google stock?

A few years back, visiting brokerage firms was the only way to buy stocks. But now the whole scenario is completely changed! Thanks to the Internet and a few most significant search engines, you can buy stocks online through Google. 

Google stocks are not offered by numerous trading platforms or brokerage firms. We have the best examples of eToro and Stash Invest. For purchasing stocks on Google, taking guidance from financial advisors can also work best. 

Although it is possible to buy Google stocks online, not entirely! Only a few platforms have access to the company's stocks. This is because NASDAQ is limited to just a few online shareholders. 

An account with a brokerage firm is equal to opening a current bank account. The only difference is that you are saving parts besides the money. Unlike other banks, this whole process also takes place online.

However, it can take several days for the real estate company to perform the verification. You can buy stocks by depositing money with your broker.

Now you might be thinking about the cost of buying stocks on Google! The price can be a bit high, approximately $1,770 per stock. Possibly you will need $ 17,700 to buy 10 stocks or $ 177,000 for buying 100. You can start investing one share after another in Google stock.

Presently, GOOG and GOOGL are known as Google Symbols on the NASDAQ Stock Exchange. They don’t have the same price, but the difference is negligible. 

These two numbers resulted from the division of Google's shares, giving rise to two different share classes. This includes Google shares class C (GOOG) and Google shares class A (GOOGL). 

The insiders own Google's third Class B stock, which is not available for sale on the public market.

How can you invest in Google stock?

To invest, you have to:

1. Sign in to open the new brokerage account through any selected online brokerage firm.

2. Connect your bank and finance your brokerage account.

3. Enter the ticker symbol - GOOGL, the company name, to search for stocks.

4. Place a purchase order. You are ready! You may be called a Google shareholder.

Google stock: Is it profitable to buy now?

According to a recent IBD Stock Checkup, the relative strength rating of Google is just 49 out of 99. Best stocks will likely receive an RS rating of around 80 or better.

Google shares have an accumulation/distribution rating of D-minus. This rating will determine specific changes in the price and overall volume of the stock in the last 13 weeks of trading.

The rating on the A + to E scale measures the institutional purchase and sale of shares. A + means heavy institutional buying; It means big sales. Consider class C neutral.

The IBD Composite Assessment combines five separate proprietary assessments into one easy-to-use assessment. The best growth stocks have a combined rating of 90 or better. Google shares have a starting point of 3,031.03 in the daily chart.

As of May 17, GOOGL shares were not in the shopping zone amid changes in the technology sector.

Related Questions (FAQs)

1. What is the highest share of Google ever?

Technology giant Alphabet (GOOG) is famous for its Google search engine where it has reached the highest record of $ 3,037 in November 2021. The shares have now been sold near their all-time high of $ 2,973.50 since December 10, 2021.

2. How do I find stock history?

If you are looking for historical data coverage of individual security, you can use the Markets section on Investopedia and find what you need. To browse historical data, enter the stock symbol you are looking for in the "Search for a company or symbol" search box on the page.

3. Is Google a good stock to keep?

Google is known to be among the most successful stocks of the 21st century. It was launching around $ 50 per share in August 2004, just before reaching the record of $ 1,125 per Class A share in 2019.

4. Are Google shares overvalued?

Google stock is expensive, but not too expensive. The company is one of the largest technology giants globally and shows promising future revenues and sales growth.

5. Is Google a good investment in 2021?

Google's share in 2021 will eventually outperform other "CATCH" shares. But parent company Google Alphabet (GOOGL), such as parent company Facebook Meta Platforms (FB), Amazon.com (AMZN), and Netflix (NFLX), will struggle in 2022 amid thriving technology sharing. GOOGL shares jumped 65% in 2021. 

Final thoughts

In short, Google has made itself the largest cap stock in the US, where it stands as the company having a total market capitalization of around $ 200 billion. 

Do you want to add some of the biggest companies to your investment portfolio? You should consider buying the large-cap stock market (ETF), for example, Vanguard Mega Cap ETF (NYSE: MGC).

An ETF is generally a set of stocks that are traded differently. By investing in ETFs, you can eventually invest in some largest companies in the US by adding a rapid level of diversification to your portfolio.